When Consumer Reports talks, people listen. If you're trying to sell something, here are a few things you don't want them writing about your product:
- "We can't recommand the iPhone 4"
- "The tests also indicate that AT&T's network might not be the primary suspect in the iPhone 4's signal (reception) woes"
- "Apple needs to come up with a permanent -- and free -- fix for the antenna problem"
This quote is actually my favorite:
- "Cover the antenna with a piece of duct tape ..."
I don't have any bad feelings for Apple; I like a lot of their products, and use Macs and an older model iPhone daily. But as I mentioned in my iPhone recall article, unless this is really a software problem, Apple needs to do the right thing and have an iPhone 4 recall.
Apple's Tim Cook quotes on quality
If you don't think Apple should have an iPhone 4 recall, consider these quotes from Apple's Tim Cook:
"We've always been about making the best product."
(Note that he doesn't say "the best product, excluding reception.")
There's also this quote I reported in A Tim Cook quote on Apple's business philosophy (mission statement):
"And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change."
How can a company like Apple possibly say something like this, and not have an iPhone 4 recall? If Apple can't fix this problem in software, and they don't have an iPhone 4 recall without being forced to do so, I'll personally send this quote to Tim Cook so he can either do the right thing ... or who knows, maybe he'll say something like:
"I was wrong. We do settle for less than excellence, and that whole 'self-honesty' thing was a load of crap, too."
Here's a link to the Consumer Reports iPhone 4 review.