Apple seeks design perfection at new “spaceship” campus

From a Reuters article titled, Apple seeks design perfection at new “spaceship” campus:

“But de la Torre ultimately saw that Apple executives were not trying to evoke the iPhone per se, but rather following something akin to the Platonic ideal of form and dimension. ‘They have arrived at design principles somehow through many years of experimentation, and they are faithful to those principles,’ de la Torre said. Fanatical attention to detail is a key tenet.”