I recently had a discussion with two people I’m working on a book with, where they are essentially very active reviewers. I like to write with enthusiasm, so I made a particular statement in the book. One person said they thought it was motivating — which was my intent — but the other person said it made them wary. I thought it was fascinating to get such different perspectives.
A friend of mine is an honest reviewer of apps. When I asked her to use the AAA iOS app while we were driving back from Florida, she said, “OMG, please don’t make me use that piece of crap again.”