jonathan ive

Good and bad design at Apple under Jonathan Ive alvin September 11, 2019 - 9:26am

This medium.com article contains a fair balance of pointing out the good and bad of design at Apple under Jonathan Ive. Most people know the good parts, so this image shows a discussion of just two of the worst design decisions made by Apple’s design team. Other bad designs under Apple include pretty much every mouse ever made, the horribly infamous butterfly keyboards, and the trashcan Mac Pro design.

It seems like at some point every design quits thinking about what’s the best for the customer and succumbs to something that looks pretty. As the old saying goes, “Absolute power corrupts absolutely.”

To do the best design ... alvin August 8, 2019 - 8:15am

“To do the best design you have to live and breathe the product.”

~ from the book, Jony Ive, The Genius Behind Apple’s Greatest Products

Apple design: Jonathan Ive design interview quotes alvin July 17, 2019 - 5:20pm

This article contains a collection of quotes on design from Apple designer Jonathan Ive (or “Jony Ive,” as Steve Jobs called him). (Note: He prefers to refer to himself as a “builder” or “maker” as opposed to a designer.)

For those who don’t know of him, Jonathan Ive is credited with designing almost every Apple product since 1997. Given that very long string of success, I became interested in what Mr. Ive has to say, and to that end, here’s a collection of Jonathan Ive design interview quotes I’ve gathered over the last few years.

The frustration of working with people who aren’t “A” Players (or don’t care)

Let me start by saying that I don’t know if I’m an “A” Player. In part, that definition depends (a) on what work I’m doing, and (b) who you compare me to. For instance, if you compare me to Linus Tourvalds as a Linux C programmer, I’m very clearly not an A Player. Shoot, I’m not even a player.

But if you were to judge me on other skills, I’d like to say that I’m at least a B Player in the things I care about. As I wrote in my book, A Survival Guide for New Consultants, my superpower as a programmer/analyst is empathy; I care about my work, and about my success and my client’s success. If you pay me $100,000 to do some work, I want you to make at least 2X or 10X or more from my work. I want my clients and sponsors to succeed.

Beyond that care, since I began paying attention to Apple and Jonathan Ive starting back around 2005, I’ve become more interested than ever in quality. When I work on something, I imagine that I’m either working with Mr. Ive, or that I’m going to have him review my work, and I want it to be impeccable.

New Jonathan Ive interview alvin December 12, 2017 - 8:10am

Apple’s Jonathan Ive just gave a new interview at the Smithsonian’s Hirshhorn Museum and Sculpture Garden. fastcodesign.com has quotes from the interview.

My notes from the book “Jony Ive, The Genius Behind Apple’s Greatest Products,” by Leander Kahney alvin December 9, 2017 - 9:30am

These are my notes from the book, Jony Ive, The Genius Behind Apple’s Greatest Products, by Leander Kahney. They may not make sense if you haven’t read the book yourself, but they’re the notes from the book I want to remember.

Jonathan Ive focused on design, again alvin December 9, 2017 - 9:24am

As I’ve written about before, I assumed that Apple’s Jonathan Ive had his hands full with the completion of the design of Apple Park, and that was affecting the design and quality of Apple’s recent product offerings. This quote comes from bloomberg.com: “With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design,” Amy Bessette, a company spokeswoman, said Friday in a statement.

time.com article about iPhone X (and Jonathan Ive quotes) alvin November 18, 2017 - 9:56am

time.com has this article about the iPhone X and a few quotes from Jonathan Ive.

Dieter Rams ten design principles alvin November 14, 2017 - 2:26pm

Dieter Rams Ten Design Principles: Recently I wrote about Jonathan Ive design interview quotes, and if you're familiar with industrial design and Apple design, you know you can't mention Jonathan Ive without also mentioning Dieter Rams, a world famous designer for Braun.

(If you don't know why I say that you can't think of Apple or Jonathan Ive without thinking of Dieter Rams, this Gizmodo article shows the amazing comparisons between Mr. Rams' designs and current Apple products.)

Dieter Rams 10 design principles (commandments)

So, to give Dieter Rams a little honor and credit -- both for his work at Braun and the evolution of his work at Apple — here are the famous "Dieter Rams 10 Design Principles":

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design makes a product understandable
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is thorough down to the last detail
  • Good design is environmentally friendly
  • Good design is as little design as possible
Sir Jonathan Ive design interview quotes (from London Life) alvin November 14, 2017 - 7:33am

I don't consider myself an Apple fanboy — for instance, I think whoever is designing Apple software these days is making things overly complicated (with OS X 10.7 through 10.12) — but I am a Jonathan Ive hardware design fanboy. I have a great respect for the industrial design work he and his team do. It’s safe to say that if I were in college these days I’d be studying industrial design instead of the aerospace engineering degree I got way back when.