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Good and bad design at Apple under Jonathan Ive alvin September 11, 2019 - 9:26am

This medium.com article contains a fair balance of pointing out the good and bad of design at Apple under Jonathan Ive. Most people know the good parts, so this image shows a discussion of just two of the worst design decisions made by Apple’s design team. Other bad designs under Apple include pretty much every mouse ever made, the horribly infamous butterfly keyboards, and the trashcan Mac Pro design.

It seems like at some point every design quits thinking about what’s the best for the customer and succumbs to something that looks pretty. As the old saying goes, “Absolute power corrupts absolutely.”

Bloomberg says Apple is developing a new MacBook Pro

A Bloomberg report says that Apple is planning to release a new MacBook Pro that has a narrow OLED screen at the top of the keyboard, which may replace the function keys. In that same article they share this chart, which shows iPad sales compared to Mac sales (which presumably includes all MacBook, MacBook Pro, and Mac Pro models).

Tim Cook’s Apple: Driven only by the bottom line?

Under Tim Cook, Apple seems much more driven by the bottom line than under Steve Jobs. As this loopinsight.com article points out, “The (MacPro) models on sale today (late 2016) have the exact same specs as the very first ones that rolled off the Texas assembly line back in December 2013.”

I don’t think anyone is craving new body styles for MacBook Pro’s or MacPro’s, but modern, up to date processors and displays would be nice. And by not having those things, it makes a person think, “Hmm, I wonder what Windows’ systems look like these days ...”

As I recall, being driven by the bottom line is what got Apple in trouble under John Sculley and Gil Amelio.