Steve Jobs advice to Nike alvin January 27, 2017 - 12:40pm

I’ve written about this before, but I was just reminded in this article about Steve Jobs advice to Nike: Get rid of the crap.

Steve Jobs: Products vs profits alvin December 27, 2016 - 4:35pm found a nice part of a talk by Steve Jobs in 1998 where he talked about products vs profits. I don’t think I’m the only one who thinks that Apple has lost their way in this regard. macOS keeps getting more and more clumsy, and both it and iOS have more bugs (that affect me) than ever. And then there’s the battery issues in the 2016 MacBook Pro and macOS, which is discussed in the article.

Apple spends billions on equipment and manufacturing alvin August 31, 2016 - 8:54am

This techpinions article shared this image that shows Apple’s spending on equipment and manufacturing. A key line from the article: “However, Apple stands above most in this area because, if they can’t find the right equipment to make a product, they actually invent and/or create the equipment, either with the help of a partner or they do it themselves.”

Jonathan Ive: "People care about things that are thoughtfully conceived and well made" alvin November 27, 2014 - 9:49am

“People care about things that are thoughtfully conceived and well made ... our success is a victory for purity, integrity -- for giving a damn.” ~ Jonathan Ive, Apple

Jonathan Ive - Maker, not designer alvin November 16, 2014 - 5:37pm

Interesting to read that Jonathan Ive thinks of himself more as a “maker” than a “designer”. Text from this article.

Jonathan Ive on understanding products and how they’re made alvin November 16, 2014 - 4:35pm

Another Jonathan Ive design interview quote from dezeen magazine. The full original article is here on

Greg Joswiak talks about Apple products and quality alvin October 28, 2014 - 6:48pm

Greg Joswiak talks about Apple products and quality, from this re/code article.

Four parts of a Minimum Viable Product alvin April 16, 2014 - 8:03am
Apple's Tim Cook on quality versus revenue alvin August 1, 2011 - 12:40pm

Summary: This article shares a quote from Apple’s Tim Cook about products, quality, and revenue, and how it might help your business to think the same way.

I don’t remember exactly where I read the following quote from Tim Cook of Apple (it may have been at AppleInsider), but I made a note of it, and just ran across it again:

Apple’s mission statement (Tim Cook text)

Apple mission statement: To the best of my knowledge Apple has never published a “mission statement,” but I enjoyed this quote from Tim Cook of Apple regarding Apple's business philosophy, which is essentially an Apple mission statement: