Apple mission statement: To the best of my knowledge Apple has never published a “mission statement,” but I enjoyed this quote from Tim Cook of Apple regarding Apple's business philosophy, which is essentially an Apple mission statement:
I’ve written about this before, but I was just reminded in this article about Steve Jobs advice to Nike: Get rid of the crap.
bgr.com found a nice part of a talk by Steve Jobs in 1998 where he talked about products vs profits. I don’t think I’m the only one who thinks that Apple has lost their way in this regard. macOS keeps getting more and more clumsy, and both it and iOS have more bugs (that affect me) than ever. And then there’s the battery issues in the 2016 MacBook Pro and macOS, which is discussed in the bgr.com article.
This techpinions article shared this image that shows Apple’s spending on equipment and manufacturing. A key line from the article: “However, Apple stands above most in this area because, if they can’t find the right equipment to make a product, they actually invent and/or create the equipment, either with the help of a partner or they do it themselves.”
“People care about things that are thoughtfully conceived and well made ... our success is a victory for purity, integrity -- for giving a damn.” ~ Jonathan Ive, Apple
Interesting to read that Jonathan Ive thinks of himself more as a “maker” than a “designer”. Text from this time.com article.
Greg Joswiak talks about Apple products and quality, from this re/code article.
A nice article on the four parts of a Minimum Viable Product.
Summary: This article shares a quote from Apple’s Tim Cook about products, quality, and revenue, and how it might help your business to think the same way.