Mobiplug's home automation technology lands $2.7M and a new SEO

Let’s talk Mobiplug. The TechStars Boulder grad has just closed its $2.7 million Series A, led by Foundry Group, for a technology that’s simply mind-blowing. Mobiplug takes the things that we use today, such as smartphones, IFTTT, Twitter and more, and turns them into powerful home automation software.

But it’s more than home automation. It’s smart automation. Let’s say, for instance, that you have a sprinkler system at home. Most automation systems could turn on that irrigation for a specific amount of time, depending on the temperature, but Mobiplug takes things a step further. For instance, you could set a command that tells the system to only turn on if it hasn’t rained that day. Incredibly smart.

When I saw the team present on Demo Day, it was one of those instances where I was blown away by the technology but not necessarily by the presentation itself. The main reason is that the company didn’t have a strong voice in the CEO position. It had an incredible brain, but the voice is important. The CEO, as we well know, is the salesperson of the company.