Marissa Mayer outlines her goals at Yahoo (first quarterly report)

She began by telling listeners, “This job is tailor-made for me,” and explained that Yahoo’s core components – search, advertising, mobile, news and the home page — are the same core components that she built her career on at Google. “I came to Yahoo to grow and help redefine one of the internet’s most beloved companies,” she added.

Since joining Yahoo in July, Mayer said she’s been “zeroing in on efficiencies.” The company has new performance measurements and clear quarterly goals. She said that 93 percent of Yahoo employees have quarterly goals that match the company goals, and the goal is to get to 100 percent of employees.

Yahoo’s Goals Under Mayer Mayer said her goal is to “make the world’s daily habits inspiring and entertaining” and gave the requisite comments about focusing on users. She listed four internal goals that are aimed at making that happen:

  1. execute faster
  2. return value to shareholders
  3. attract the best talent
  4. make Yahoo the absolute best place to work