A person close to Apple said it is natural that a bigger Apple would broaden its portfolio. "I think Steve would have been saying yes to more things if he were still running the company," said this person, who noted that while Mr. Jobs was an intuitive decision maker, knowing what he liked and didn't like immediately, his snap decisions sometimes led to errors in judgment. Mr. Cook is more thoughtful and will take extra time to "minimize mistakes."
Mr. Cook also is more willing to delegate to deputies. He has given greater control over product development to Jonathan Ive, Apple's design chief. Mr. Ive, who oversaw Apple's hardware designs under Mr. Jobs, also is responsible for the look and feel of its software. Other executives gaining authority include Craig Federighi, the software engineering boss; Phil Schiller, the company's marketing head; and Eddy Cue, its Internet services lead, current and former employees said. He has turned over Apple's executive leadership team. Five of the nine members were promoted or hired by Mr. Cook.
