postcard

Valley Programming postcard

When I lived in Palmer, Alaska I created a business named Mat-Su Valley Programming, which I quickly changed to Valley Programming. I did a lot of research on local businesses and then started mailing out postcards like this one. Years later I still don’t like the postcard, but I do like the logo, which I sketched on an iPad when I was on short vacation in Seward, Alaska.

(I have this theory that things like postcards should be like art, where the person receiving it thinks, “Darn, I hate when people mail unsolicited crap to me, but I just can’t bring myself to throw this one out because I like the way it looks.” I’m not an artist enough to pull that off, but that’s my theory.)

Zen Foundation “bookshelf” postcard designs (before and after)

This photo shows two attempts at creating images for my next Zen Foundation postcard. The first image represents my first “final” attempt. In this case I knew I wasn’t blown away by the image, but it was the best I could do that night. I posted it on Facebook, got some feedback from a friend, and eventually came up with the second image, which is what I decided to go with.

(Click the image to see a much larger version of it.)