sherlock holmes

This is a page from my book, “A Survival Guide for New Consultants”

What’s your brand?

“My legacy, what will it be?
Flowers in the spring,
the cuckoo in the summer,
and the crimson maples of autumn.”

Ryokan

When you own a business, you’ll eventually think about the question, “What is my brand?” That is, when people think of your business, what do you want them to think?

The brand at every software consulting company I’ve run is this:

This is a page from my book, “A Survival Guide for New Consultants”

Yes, you can be a successful consultant

If you think you can’t be a consultant, I encourage you to think again.

High-paid consultants don’t have to be physically attractive people who dress impeccably and know the answers to all the problems. Myself, I'm not the best looking guy in the world. I wear glasses, I'm at least a little overweight, and my yoga instructor always tells me to stand up straight. I buy my suits off the rack.