Jonathan Ive - Objectified video (and quotes on design)

A great video where Jonathan Ive talks about design, and Apple products:

Jonathan Ive design quotes

Some of the great quotes from Mr. Ive during the interview process:

A designer ... it's the way you look at the world ... you're constantly looking at something and thinking, "Why is it like that? Why is it like that, and not like this?"

Physically, how do you connect to the product ... the iPhone, everything defers to the display ... a lot of what we're doing is getting design out of the way ... when forms develop with that reason, and they're not just arbitrary shapes, it feels inevitable, it feels un-designed ... of course it's that way, why would it be any other way?

It's really important in a product to have a sense of the hierarchy of what's important, and what's not important, and removing those things that are all vying for your attention.

At some level, I think you're aware of a calm and considered solution, that ... therefore speaks about how you're going to use it, and not the terrible struggles that we as designers and engineers had in trying to solve the problems.

That's quite obsessive, isn't it?

That's great stuff. I really love a person who has a passion for a thing (regardless of what that thing is).