A “thank you” regarding sales of Functional Programming, Simplified

As a brief note this morning, I’d just like to offer a “thank you” to the people who have purchased my new book, Functional Programming, Simplified, as sales have certainly exceeded my expectations. I first offered the idea to the people at O’Reilly, and when they turned it down I was concerned that maybe they knew something I didn’t. But sales and feedback have all been very positive, so thank you for that.

Functional Programming, Simplified

What Digital (eBook) and Print sales look like for a computer programming book

If you ever wondered what Digital and Print book sales look like for a technical book (a computer programming book, in this case), here you go. This is a slightly cleaned up chart that O’Reilly provides to me for sales of the Scala Cookbook over time, showing eBook sales vs the printed book sales.

Apple’s Terms: We may slow down your old iPhone

So on page 51 of Apple’s iPhone Terms and Conditions it clearly states, “We may slow down your iPhone to increase the sales of new iPhones.”

(It may say that, who knows. Having just updated iOS, I wouldn’t mind if they get sued over the ridiculous length of that doc.)

This is a page from my book, “A Survival Guide for New Consultants”

It takes a team

“Things derive their being and nature by mutual dependence,
and are nothing in themselves.”


I mentioned earlier that when you’re building a business, you should hire well, and this is true across every aspect of your business. A “secret” that I stumbled onto when I started Mission Data is that you have to be strong everywhere: Marketing, sales, accounting, the service you provide, and you even need to have a good lawyer.

This is a page from my book, Functional Programming, Simplified

More sales tips

The most important thing I can tell you about selling is to put down this book, and go buy a copy of How I Raised Myself From Failure to Success in Selling, by Frank Bettger. It’s an old book, but it’s the single most important book on “selling” I have ever read.

In addition to that suggestion, here are a few other important sales tips I know.

This is a page from my book, Functional Programming, Simplified

Contractual matters

“The moment you start seeing life as non-serious, 
a playfulness,
all the burden in your heart disappears.”


To run a consulting business you’ll need a few simple business service contracts to make sales, but I can’t really provide those for you here. You can get those from your lawyer, or from some of the legal dot-com websites that are available these days.

This is a page from my book, Functional Programming, Simplified

Handling objections (and hidden objections)

Dogen-zenji said, 
“When you say something to someone he may not accept it, 
but do not try to make him understand it intellectually. 
Do not argue with him; 
just listen to his objections until he himself 
finds something wrong with them.”

Zen Master Shunryu Suzuki