Five reasons Ron Johnson failed at JC Penney

From a Time article, five reasons Ron Johnson failed at JC Penney:

1. He misread what shoppers want
2. He didn’t test ideas in advance
3. He alienated core customers
4. He totally misread the JC Penney brand
5. He didn’t seem to like or respect JC Penney

One thing missing in the main story that shows up in the comments: He never bothered to move to Texas, where Penney’s corporate headquarters are.

The full story: http://goo.gl/m394g