Apple profits from PC sales

Apple has more profit from PC sales than the next five Windows PC vendors combined. (Image from

I appreciate this. Business people should think in profit, not revenue, but most state revenue. At my software firm, our revenue was only $2M annually, but our profit approached 25%. That's the same as a $10M/year firm with a profit margin of 5%, with a lot less risk.

Jonathan Ive - Objectified video (and quotes on design)

A great video where Jonathan Ive talks about design, and Apple products:

Jonathan Ive design quotes

Some of the great quotes from Mr. Ive during the interview process:

A designer ... it's the way you look at the world ... you're constantly looking at something and thinking, "Why is it like that? Why is it like that, and not like this?"

Jonathan Ive design interview quotes

This article contains a collection of quotes on design from Jonathan Ive (or “Jony Ive,” as Steve Jobs called him), Apple designer. (Note: He prefers to refer to himself as a “builder” or “maker.”)

Four things I've learned from Jonathan Ive interviews

With Apple's iPad 3 announcement coming tomorrow (March 7, 2012), I took a few minutes last night to reflect on various Jonathan Ive interviews I've read over the years. Here are a few notes on what I learned by reading those interviews.