As an investor the only thing that matters is ROI after taxes

An investing company just sent me a very long email filled with hundreds of words and a dozen or more shiny pictures to show how successful they are. Not once did they mention what their return on investment (ROI) was for their investors — which is the only thing that matters.

As an investor, the only thing that matters to you is ROI after taxes; keep your eye on that ball, not the shiny pictures or fancy words.