apple

Start from the customer experience and work backwards alvin November 14, 2018 - 10:28am

“You’ve got to start with the customer experience and work backwards to the technology.”

~ Steve Jobs, as heard in this 1997 video

Great tech review of Apple’s iPad A12X system

Kudos to Samuel Axon of Ars Technica for writing a very good tech review of the hardware behind Apple’s new iPad Pro (2018). As I was reading it, it reminded me of the old style of solid writing that I used to get when I bought print copies of magazines.

One of the nuggets of the article is shown in the image I’ve attached here, where you can see that the 2018 iPad Pro is faster than every MacBook Pro in existence other than its 2018 model, at least in terms of the Geekbench multi-core performance tests. If you dig through the images in the article you’ll see that the story isn’t quite as powerful in the single-core benchmark, where the iPad Pro lags the 2018 MacBook Pro by up to 16%. But in those tests the iPad Pro is roughly the equivalent of a 2018 Dell XPS 15 2-in-1 model. (The older Macs use Intel Core i7 and Xeon W processors, and the Dell model uses an Intel Core i7. The 2018 MacBook Pro uses an Intel Core i9.)

These numbers — comparing a tablet to i7 and i9 processors — make one think that Apple will be using their own chips inside Mac computer systems some time soon.

The secret call to Andy Grove that may have helped Apple buy NeXT alvin July 25, 2018 - 9:11pm

If you like computer history, cake.co has an interesting article by Chris MacAskill titled, The secret call to Andy Grove that may have helped Apple buy NeXT.

101 Ways to Save Apple alvin May 2, 2018 - 10:42am

Back in June, 1997, Wired magazine wrote an article titled, 101 Ways to Save Apple. These days it looks like Apple might end up owning Wired.

Apple’s Terms: We may slow down your old iPhone

So on page 51 of Apple’s iPhone Terms and Conditions it clearly states, “We may slow down your iPhone to increase the sales of new iPhones.”

(It may say that, who knows. Having just updated iOS, I wouldn’t mind if they get sued over the ridiculous length of that doc.)

Apple’s pride, and resulting lawsuits

Apple is getting sued — and rightfully so — for intentionally slowing down iPhones with older batteries. The ironic things are a) if they let people easily change the batteries, or b) made this a software setting, people would be happy with them. Their own pride (ego) created this problem.