I bought a new Subaru Outback last week, and so far I’m very impressed with Subaru. I just received a “Welcome to the Subaru family” email, which I thought was put together well. It wasn’t arrogant, but just a statement of the resources that are available to new Subaru owners. It shows organization and thoughtfulness (while also helping to promote future sales), and I wish we had something like this when I owned my consulting firm.
By Alvin Alexander. Last updated: June 4, 2016