This is a page from my book, “How I Sold My Business: A Personal Diary”

Friday, November 15, 2002

I had a few phone calls with Jack and David yesterday, and we decided to tell Marty up front that we wouldn't accept a sales price of less than $2M, though of course the more we could get, the better. So I called Marty yesterday and told him that, and he said that was good to know, but he still wanted to price the company a little higher. He didn't buy into the company being paid back in two years, and thought three years or more was reasonable, and he would use that value in his discussions with prospects.