This is a page from my book, “A Survival Guide for New Consultants”

Your second-best form of advertising

“When you meet a master swordsman, show him your sword. 
When you meet a man who is not a poet, do not show him your poem.”


If you believe what I believe — that if people know you, they’ll hire you — the next obvious thing is to give new people a chance to get to know you. So the question becomes, how can you people get to know you?

Full books have been written about how to find good prospects, but here’s a short list of my favorite techniques: