dieter rams

Dieter Rams ten design principles

Dieter Rams Ten Design Principles: Recently I wrote about Jonathan Ive design interview quotes, and if you're familiar with industrial design and Apple design, you know you can't mention Jonathan Ive without also mentioning Dieter Rams, a world famous designer for Braun.

(If you don't know why I say that you can't think of Apple or Jonathan Ive without thinking of Dieter Rams, this Gizmodo article shows the amazing comparisons between Mr. Rams' designs and current Apple products.)

Dieter Rams 10 design principles (commandments)

So, to give Dieter Rams a little honor and credit -- both for his work at Braun and the evolution of his work at Apple — here are the famous "Dieter Rams 10 Design Principles":

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design makes a product understandable
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is thorough down to the last detail
  • Good design is environmentally friendly
  • Good design is as little design as possible

Apple makes me use a Microsoft keyboard

My only rant against Apple these days is that when I use my iMac I've had to resort to using a Microsoft keyboard. That's because at the ripe age of 45 I have some arthritis in my fingers, and the keys on Apple's keyboards are too hard to press. You might be surprised, but it really hurts to press those hard keys thousands of times a day.

Great design, the user experience, and designers

(Note: This article was originally written in 2005.) As far as design goes, products like the Mac, TextMate, and JFormDesigner have really opened my eyes to the possibilities of great design, and it's impact on people (I was going to say "users", but that say more inhuman than ever before), and my personal feelings about using these products. At the moment I don't really ever want to go back to using a Windows PC ever again, in spite of the few things I don't like about Mac OS X.