Want to own FullContact's UX philosophy?

A few weeks ago, Brad Feld wrote the post: Who owns your UX Philosophy?

This post came the morning after a FullContact Board Meeting in which we decided to use the time to perform an all-hands-on-deck-board level usability testing session.

Obviously, we were one of the companies he discussed in his post.

This forced me to look extremely hard at the composition of our company. As Brad mentioned, we’ve got a great designer. We’ve got amazingly strong engineering chops. We’ve got great front end developers.

But as I examined our founding team, it was apparent that we all came from what I’d call “Big Enterprise Software.”

We were pretty good at it and highly successful.

But from a UX perspective, that means all we had to do to win deals was be better than SAP or Oracle. If you’ve ever used either of these, you know that’s not exactly hard.