By Alvin Alexander. Last updated: March 6, 2017
From this interview with former Apple retail head Ron Johnson:
“I remember the day I came in and told Steve (Jobs) about the Genius Bar idea and he says, ‘That’s so idiotic! It’ll never work!’” Johnson said. “He said, ‘Ron, you might have the right idea, but here’s the big gap: I’ve never met someone who knows technology who knows how to connect with people. They’re all geeks! You can call it the Geek Bar.’”
