A simple Apple “PR vs Advertising” secret

Just before beginning this hellaciously long drive to Alaska, I stopped in a used bookstore to sell 250 of my favorite books (that were too heavy to fit in my RAV4), but in the process, I bought one more: an old copy of Guy Kawasaki’s, The Macintosh Way.

I was going to wait to read The Macintosh Way until I got settled in Alaska, but I’ve had some down time the last few days — waiting out some brutal Canadian winter weather and waiting for new winter tires to be delivered — so I cracked it open.

Tonight, on page 123 — right before some Iditarod sled dogs started barking like crazy at feeding time in the parking lot — I read a few lines from Mr. Kawasaki that succinctly explain Apple’s marketing and public relations approach:

There’s a big difference between advertising and PR. Advertising is when you tell people how great you are. PR is when someone else says how great you are. PR is better. (This is Jean-Louis’ insight.)

Good and bad design at Apple under Jonathan Ive

This article contains a fair balance of pointing out the good and bad of design at Apple under Jonathan Ive. Most people know the good parts, so this image shows a discussion of just two of the worst design decisions made by Apple’s design team. Other bad designs under Apple include pretty much every mouse ever made, the horribly infamous butterfly keyboards, and the trashcan Mac Pro design.

It seems like at some point every design quits thinking about what’s the best for the customer and succumbs to something that looks pretty. As the old saying goes, “Absolute power corrupts absolutely.”

To do the best design ... alvin August 8, 2019 - 8:15am

“To do the best design you have to live and breathe the product.”

~ from the book, Jony Ive, The Genius Behind Apple’s Greatest Products

Apple design: Jonathan Ive design interview quotes alvin July 17, 2019 - 5:20pm

This article contains a collection of quotes on design from Apple designer Jonathan Ive (or “Jony Ive,” as Steve Jobs called him). (Note: He prefers to refer to himself as a “builder” or “maker” as opposed to a designer.)

For those who don’t know of him, Jonathan Ive is credited with designing almost every Apple product since 1997. Given that very long string of success, I became interested in what Mr. Ive has to say, and to that end, here’s a collection of Jonathan Ive design interview quotes I’ve gathered over the last few years.

Mobile is not a neutral platform

Ben Evans has an interesting article from 2015 titled, Mobile is not a neutral platform. Here’s a good quote:

“Of course, all this sort of stuff is a big reason why Google bought Android in the first place — Google was afraid that Microsoft (it was that long ago) would dominate mobile operating systems and shut it out. The obvious fear was around things like preloads, and the justice of that fear was proven right with Maps, where Apple Maps now has 2-3x more users on iOS than does Google Maps, despite being a weaker product — the ‘good enough’ default wins and the platform owner chooses what that is.”