mission statement

You will achieve creativity

My favorite business book of all time is "Growing a Business" by Paul Hawken, and in the book he shares the following mission statement (from a company whose name I won't mention here) as something you probably don't want to write:

Apple’s mission statement (Tim Cook text)

Apple mission statement: To the best of my knowledge Apple has never published a “mission statement,” but I enjoyed this quote from Tim Cook of Apple regarding Apple's business philosophy, which is essentially an Apple mission statement: