You will achieve creativity

My favorite business book of all time is "Growing a Business" by Paul Hawken, and in the book he shares the following mission statement (from a company whose name I won't mention here) as something you probably don't want to write:

"Creativity is a key asset and individuals and teams will want to and will achieve ever-increasing levels of performance consistent with ever-increasing standards as they seek freedom and are enabled to be creative within the context of our clearly understood and accepted business purpose."

Mr. Hawken is right. Wow, what a load of crap.

 

Add new comment

Anonymous format

  • Allowed HTML tags: <em> <strong> <cite> <code> <ul type> <ol start type> <li> <pre>
  • Lines and paragraphs break automatically.