You will achieve creativity

My favorite business book of all time is "Growing a Business" by Paul Hawken, and in the book he shares the following mission statement (from a company whose name I won't mention here) as something you probably don't want to write:

"Creativity is a key asset and individuals and teams will want to and will achieve ever-increasing levels of performance consistent with ever-increasing standards as they seek freedom and are enabled to be creative within the context of our clearly understood and accepted business purpose."

Mr. Hawken is right. Wow, what a load of crap.