From a translation of the Tao Te Ching:
The master, by residing in the Tao (the Way),
sets an example for all beings.
Because he doesn’t display himself,
people can see his light.
Because he has nothing to prove,
people can trust his words.
Because he doesn’t know who he is,
people recognize themselves in him.
(I recommend that third stanza in particular for people who are interested in consulting.)