Jony Ive design principles: Care deeply, look to be wrong, reduce and reduce, form and color

These are some design principles that I have learned from Jonathan Ive of Apple. I wrote these quotes on the index cards that are shown here, and taped them to a wall next to my desk. I looked at them constantly as I wrote (and rewrote, and rewrote) the Scala Cookbook.

In short, these design principles are:

1. Care deeply
2. Look to be wrong
3. Reduce and reduce
4. Form and color defines your perception of the nature of an object

For background and more information, see my Jonathan Ive design interview quotes article.