These are some design principles that I have learned from Jonathan Ive of Apple. I wrote these quotes on the index cards that are shown here, and taped them to a wall next to my desk. I looked at them constantly as I wrote (and rewrote, and rewrote) the Scala Cookbook.
In short, these design principles are:
- Care deeply
- Look to be wrong
- Reduce and reduce
- Form and color defines your perception of the nature of an object
For background and more information, see my Jonathan Ive design interview quotes article.