I’ve become a fan of Subaru’s marketing/branding since buying my car last year. Unlike other auto makers who seem to be like, “Hey, you bought one of our cars, good luck with that,” Subaru comes right at you and says, “Hey, Al, you’re one of the Subaru family now. Here are some nice initial discounts on accessories and service, your first oil change is on us, and we’re going to stay in touch with you through our ‘drive’ magazine about what other people are doing with their Subarus, great trips to take, and oh yeah, some new car stuff as well.” They also send some mailers on a consistent basis to remind you that you own a Subaru. I’m not expressing it well, but they do a good job of welcoming you to the family — whether you think you want to be in that family, or not.
