Steve Jobs: Best employees focus on content, not process

From the article: “I remember having dramatic arguments with people who thought the coolest thing was having soft keys at the bottom of the screen. They had no concept of proportionally-spaced fonts. No concept of a mouse. In fact, I remember folks screaming at me that it would take five years to engineer a mouse and it would cost $300 to build. I finally got fed up and went outside and found David Kelly Design... and in 90 days we had a mouse we could build for $15 that that was phenomenally reliable.”

“So they start to try to institutionalize process across the company. Before long, people get confused that the process is the content.”