AMD refers to models as See, Share, and Create

The New York Times reports that AMD is getting away from talking about horsepower in chips, and in a new marketing approach, they will be referring to their chips (systems?) as See, Share, or Create:

AMD has decided to sell its products under the Vision banner, a slogan that emphasizes the strengths of its graphics chip instead of promoting the abilities of its CPUs, or traditional workhorse chips. PC makers and retailers will promote three flavors of AMD-based computers, called See, Share and Create models.

To me this sounds like a "dumbing down" of what you tell customers, but this approach has certainly worked before.