Google’s Oprah Winfrey Rule

There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn’t true. If you want to change people’s behavior you need to touch their hearts, not just win the argument. We call this the Oprah Winfrey Rule. (It’s also the way good politicians operate, but Oprah does it better than anyone.)

~ Google’s Oprah Winfrey Rule, from the book, How Google Works